What does 'measurable' entail in goal setting?

In goal setting, 'measurable' refers to the capability to assess the outcome quantitatively. This means that a goal should include specific criteria to track progress and determine when it has been achieved. By establishing measurable goals, individuals can use concrete metrics to gauge their success. For instance, a goal that is measurable might specify a percentage increase in sales or a target number of customers to reach, allowing for clear evaluation and adjustment as necessary.

Measurable goals are critical because they provide a clear target and objective standard by which to evaluate performance. This allows individuals and teams to stay focused and motivated, as they can see tangible evidence of progress over time. Goals that cannot be measured may lead to ambiguity and a lack of direction, making it difficult to determine success or require adjustments.